A Great Gift Idea For That WINO in Your Life
From Businesswire-
DALLAS—(BUSINESS WIRE)—In its first foray into global merchandising, 7-Eleven, Inc. (SEI) in the U.S. and Seven-Eleven Japan (SEJ) are jointly introducing two proprietary wines – a Chardonnay and a Cabernet Sauvignon – today under the Yosemite Road label. These are California wines produced by The Wine Group exclusively for 7-Eleven® stores and its parent company, Seven & i Holdings Co., Ltd. of Tokyo.
After researching the most frequently purchased products at their stores, the merchandising counterparts under the Seven & i umbrella selected wine to inaugurate its global product development and procurement plan. Value-priced wines, those under $5, have been gaining in popularity and enjoying double-digit sales growth at 7-Eleven stores as consumers continue to search for value in their purchasing decisions.
Available in the companies’ collective 15,000 convenience, department and grocery stores, the introduction of the two California wines is the culmination of a collaborative, global merchandising effort for the world’s largest convenience retailer. The same-day launch marks the first global product designed and developed exclusively for Seven & i stores. Taking their experience and knowledge of product development to a new level, the companies’ international plan reduces provides a very reasonable sales tag for the consumer. Suggested retail price for a standard 750 milliliter bottle is $3.99 in the U.S. ($4.99 in Florida because of state taxes) and 598 yen in Japan.
“The development and production of Yosemite Road wines was a global team effort and is just the beginning,” said Kevin Elliott, 7-Eleven senior vice president of merchandising and logistics. “By using our collective purchasing power to negotiate product exclusivity and pricing, we can meet customer demand for quality and value, as well as differentiate our brand from the competition.”
